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60 Years of Smiles

The Ask

Create a memorable campaign experience for Milky Lane’s 60th birthday.

The Sauce Solution

For 60 years, Milky Lane has been serving oh-so-sweet smiles and sharing feelgood moments with everyone. To celebrate this incredible milestone, we decided to bring the world’s biggest smile to South Africa.

Our efforts were recognised by Guinness World Records and Milky Lane officially holds the record for the World’s Largest Manmade Smile!

Watch the video!

See our page on the GWR Website!

Saucy Secrets

In the past 60 years, Milky Lane NiceCream has been the direct cause of 978 306 105 smiles.