Create a YouTube Video to highlight Milky Lane’s new range of Over The Top Hot Shakes.
A great idea and solid social strategy came together to give the results we were hoping for. In just 9 days:
Brand awareness increased by 8%, raising Milky Lane to Best in Class. That means more people engaged with our content over that time frame than with anything posted by any of our competitors.
By the end of the campaign we were on almost 800 000 views!