Ensure Mugg & Bean stays top of mind during special occasions.
Mugg & Bean is all about giving you more and more. That's why we created special edition takeaway cups to delight customers and coincide with South African holidays. We have created two cups to date: Festive Season cups and Women's Month cups.
In order to make our cups stand out, we enlisted our in-house illustrator to create original hand-drawn designs that celebrate the occasion. The Festive Season cups were decked out with distinctly South African iconography – using springboks instead of reindeers and fynbos instead of mistletoe. For Women's Month we decided to celebrate the strength and diversity of women and created an inclusive illustration that reflects the female population of South Africa.
Following an omni-channel approach, the in-store experience was brought to life on social media with some animated designs.
The feedback from this brand-building exercise has been great and now we're playing with the idea of creating collectable cups for all the special occasions. Another exciting first!